Carrie Huitt Reuben is a writer, social entrepreneur and advocate for women, children and the environment.
With the launch of Caroline Hadley, named for her great-grandmother, Carrie strives to merge her need to have a positive impact on our next generation; especially girls who feel disenfranchised, with her concern over our shared home, our planet.
Carrie has a lengthy history in impact leadership and use of the power of business to address environmental and social problems. When concerned about harmful chemicals in our consumer products, she took the initiative to create and execute a full-day conference called Practically Natural on the connection between human health and the environment. Through that effort, Carrie developed relationships with the Environmental Working Group, the EPA, sustainable businesses leaders and the media.
She then launched Organicality as a way to use apparel as a platform for topics such as organics, fair trade and cruelty-free manufacturing. Carrie advanced the organic and sustainable apparel market by seeking out and mentoring sustainable designers. She created retail channels via ecommerce, popup stores, home parties, social media and annual Earth Day events.
Continuing to follow her interest in protecting future generations, Carrie trained with Al Gore as part of the third Climate Reality Project Leadership Corps class to become a Certified Climate Leader equiped to write and present effectively on issues of global climate change. She was then invited to join the Great Climate March: hiking and camping across the entire state of Colorado, speaking to citizen groups, Rotary Clubs, legislators and participating in public rallies in each city along the way.
Carrie is the current co-chair of the board of directors for Redress Raleigh, advisory board member of Symbology Clothing, advisory board member of WomenNC, past president of the National Association of Women Business Owners Greater Raleigh and a partner in Triangle Angel Partners II.
Carrie earned her BS in Botany from Colorado State University, an MBA from the University of North Carolina at Chapel Hill and completed graduate-level work in Sustainability and Environmental Management at Harvard.
Outside of work, Carrie’s passions include dancing, skiing, sailing, yoga, gardening, preserving foods, sewing and spending time with family and friends. She counts herself lucky to spend her year traveling between homes in Cary, North Carolina and Steamboat Springs, Colorado. Most imporantly, Carrie has two successful grown sons who bring her great joy each and every day.